3Suisses.fr
Redefine the brand’s heritage from an outdated mail-order catalog into a contemporary online fashion destination.
Mix & Match
As France's largest mail-order company, 3Suisses has a legacy dating back to 1932. To remain a leader in the modern retail landscape, the brand needed evolving into a future-ready, top-tier webshop while honoring its roots.
In just two months, we reinvented France’s iconic 3Suisses, preserving its legacy while creating a bold, future-ready identity for the digital age.
The brand concept evolved around Mix & Match: a celebration of combining styles, pieces and brands into unique looks. This idea shaped everything, from the hybrid iconic logo to the flexible visual system spanning fonts, colors and layout.
I led the visual team and collaborated across disciplines to deliver a cohesive brand experience. All documented in a digital brand guide and rolled out across web, print, packaging and campaigns. Resulting in a distinctive, fashion-forward identity that’s totally tout-à-fait français.
3suisses.fr
Art Direction & Team Lead at Fabrique (a.i.)
the design affair
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De Krachtcentrale
Havenstraat 76
1271 AG Huizen
The Netherlands
De Krachtcentrale
Havenstraat 76
1271 AG Huizen
The Netherlands