3Suisses.fr
Redefine the brand’s heritage from an outdated mail-order catalog into a contemporary online fashion destination.
Mix & Match
As France's largest mail-order company, 3Suisses has a legacy dating back to 1932. To remain a leader in the modern retail landscape, the brand needed evolving into a future-ready, top-tier webshop while honoring its roots.
In just two months, we reinvented France’s iconic 3Suisses, preserving its legacy while creating a bold, future-ready identity for the digital age.
The brand concept evolved around Mix & Match: a celebration of combining styles, pieces and brands into unique looks. This idea shaped everything, from the hybrid iconic logo to the flexible visual system spanning fonts, colors and layout.
I led the visual team at Fabrique and collaborated across disciplines to deliver a cohesive brand experience. All documented in a digital brand guide and rolled out across web, print, packaging and campaigns. Resulting in a distinctive, fashion-forward identity that’s totally tout-à-fait français.
3suisses.fr
Art Direction & Team Lead at Fabrique (a.i.)
the design affair
by yvo de ruiter
by yvo de ruiter
visit me
de krachtcentrale
havenstraat 76
1271 ag huizen
the netherlands
de krachtcentrale
havenstraat 76
1271 ag huizen
the netherlands