Design for
responsible brands.

Appearance.
Behavior.
Communication.

Your brand is more than what meets the eye. It’s also about what you do and tell. It’s a network of associations shaped by everything people experience, know and feel. It lives in your products, designs, stories, actions, team and spaces where your audience connects with you. It all has to resonate. Appeal. Captivate.

Your brand is your most powerful business driver. People choose you because they experience an emotion. Because you match their values. Because your cause differs from your competitor.

At The Design Affair, we craft distinctive brands, shape compelling identities and create meaningful communication. 

We are a strategic creative studio using design to build responsible brands and communication with social engagement.

Love your brand. Have a design affair.

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Branding the art museum of Haarlem

Frans Hals Museum

The hospital where innovation meets nature

Tergooi MC

Feminine empowerment

Marlies Dekkers ‘01

Social housing where living feels like home

de Alliantie

A brand new brand for the experts in brands

VIM Group

Rebranding France's largest webshop

3Suisses.fr

The innovative kitchen utilities brand dating back to 1789

Royal VKB

Share the power of knowledge

NRC Live

Rebellious premium lingerie

Undressed

Surgery in the comfort of a boutique hotel

CortoClinics

Banking made intuitive

ABN AMRO Digital Banking

One brand. Endless identities.

Marlies Dekkers ‘11

Mental and physical healthcare for challenged people

Partinzo Groep

Care & Joy for nature in your garden

CJ Wildlife

Getting us all home safe

Van Weel