de Alliantie

Where living feels like home

Brand Design | Media | Touchpoints | Campaigns | Copy

As one of the largest housing cooperatives in the Netherlands, De Alliantie is committed to ensuring everyone has a place in society. They provide not just houses, but homes. Places that contribute to a high quality of life, now and in the future.

To make this possible, De Alliantie invests in a diverse range of affordable, high-quality homes in pleasant, sustainable neighborhoods without exhausting the planet’s natural resources.

The core mission of a housing association is to offer social housing where people can live well and stay healthy. That means communicating with a large and highly diverse audience. Inclusion, low literacy, and multicultural backgrounds all play a crucial role.

For De Alliantie, we created a clear and friendly visual identity that has become the foundation of all their communication across channels. From campaigns and tenant information to B2B services and employer branding.

The consistent application of this style builds strong brand recognition. Plain language makes complex topics easy to understand. Vibrant colors bring joy and warmth. And the playful, open illustrations allow everyone to see themselves reflected.

de-alliantie.nl

Illustrations by Carmen Nutbey
Photography by Esther Overmars