de Alliantie

Build a clear, inclusive brand for one of the Netherlands’ largest housing cooperatives, speaking to everyone, from tenants to partners.

Where living feels like home

De Alliantie creates more than housing. They create homes that support a good and healthy life, in sustainable neighborhoods for today and tomorrow.

That means communicating with a large and highly diverse audience. Inclusion, low literacy, and multicultural backgrounds are key factors. Communication has to be accessible, friendly, and human.

We developed a bright, flexible identity applied consistently across all channels, from tenant information and campaigns to B2B and employer branding. A brand that welcomes everyone.

Plain language makes things easy to understand.
Joyful colors bring warmth and optimism.
Playful illustrations help people imagine themselves in every story.

de-alliantie.nl

Illustrations by Carmen Nutbey
Photography by Esther Overmars