EBO van Weel

Mobile by

Brand Design | Portfolio Strategy


EBO Van Weel, a family enterprise established in 1963, boasts a rich legacy spanning three generations of the Van Weel family. Initially renowned for crafting bespoke trailers, the company earned the loyalty of farmers and local businesses, empowering them with mobility.

Today, with a team exceeding 20 members and continuing growth, EBO Van Weel remains committed to custom trailer manufacturing. In recent years, their portfolio has diversified to include specialized truck bodies and traffic systems. Notably, their expertise in traffic solutions is recognized for its innovation and superior quality.

Embracing the new era, the youngest generation spearheads initiatives such as software development and energy-efficient enhancements to mobile matrix signage displays. This evolution has led to the creation of pioneering software solutions like Trafficfleet and real-time travel measurement technology.

Celebrating their 50th anniversary and relocation to a new workshop prompted a reimagining of their brand identity. Balancing respect for their heritage with a vision for the future, we crafted a brand strategy that underpinned their brand and subsidiary divisions. Our work encompassed designing a new visual identity, including a logo, tagline, and visual language. Additionally, we executed communication initiatives, such as a campaign to support the launch of the VW 1700S Solar and Traffic Fleet software at the Infra-Tech event in Rotterdam.


ebovanweel.com
In collaboration with designpartner Jesse Skolnik




Visit us:
De Krachtcentrale
Havenstraat 76
1271 AG Huizen
The Netherlands
Call us:
+31 (0)6 15 15 82 46
Mail us:
contact@thedesignaffair.nl
yvo@yvoderuiter.com


Member of

Association of Dutch Designers