EBO van Weel
Reposition a family-run trailer business into a modern mobility brand without losing its heritage.
Engineering movement since 1963
EBO Van Weel, a family enterprise, boasts a rich legacy spanning three generations. With roots in crafting custom trailers for local farmers, EBO Van Weel has grown into a specialist in traffic systems and innovative mobility solutions. From solar-powered signage to fleet software, the youngest generation is driving a smart, sustainable future.
To mark their 50th anniversary and a new HQ, we developed a full brand strategy and visual identity, creating a flexible system to support their expanding portfolio. Including new ventures as pioneering software solutions like Trafficfleet and real-time travel measurement technology.
The result is a bold new look and messaging that connects Van Weel’s past to its future, showcased with a launch campaign at InfraTech Rotterdam. A versatile design system allows for the creation of on-brand media without the need for a professional designer.
ebovanweel.com
In collaboration with Jesse Skolnik
The Design Affair
by Yvo de Ruiter
by Yvo de Ruiter
Visit
De Krachtcentrale
Havenstraat 76
1271 AG Huizen
The Netherlands
De Krachtcentrale
Havenstraat 76
1271 AG Huizen
The Netherlands
Member of
Association of Dutch Designers
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Yvo de Ruiter © 2025. All rights reserved.
Association of Dutch Designers
Yvo de Ruiter © 2025. All rights reserved.