Frans Hals Museum


Create an iconic, contemporary brand that embraces all forms of art while honoring the museum’s rich heritage.

Bridging centuries of art with a bold new identity


The Frans Hals Museum is a treasure trove of art, seamlessly blending the past with the present. Renowned worldwide, the museum celebrates the legacy of painter Frans Hals, while showcasing an eclectic mix of 17th century masterpieces and contemporary creations across various media. With two stunning locations in Haarlem, the Frans Hals Museum is a must-visit destination for art lovers.

We designed a versatile visual identity centered around a bold, rounded H, a striking symbol that nods to Haarlem, Hof, Hal, and the shape of the museum’s historic courtyard. The H acts as a frame: a lens into old masters and new voices.

Beyond branding, we collaborated on spatial design, wayfinding, and campaigns. Aligning every detail to reflect the museum’s renewed energy and broaden its appeal to a younger, diverse audience.

franshalsmuseum.nl

In close collaboration with Lies Willers, interior architect
Interior design and photography by Claessens Erdmann
Elaboration of the brand in various media by Arnold Massar
Interior photography by Wouter van der Sar
The Design Affair
by Yvo de Ruiter

Visit
De Krachtcentrale
Havenstraat 76
1271 AG Huizen
The Netherlands
Mail
yvo@yvoderuiter.com

Link
The Design Affair
Member of
Association of Dutch Designers

Yvo de Ruiter © 2025. All rights reserved.