ABN AMRO Digital Banking
Lead and elevate visual design across ABN AMRO’s digital products during a key phase of transformation.
Your finances in your pocket
As interim Team Lead Visual Design within the UX department, I guided a multidisciplinary team across major initiatives. Including the main website redesign, digital banking campaigns and new app launches.
ABN AMRO Wallet
Led the design of the bank’s first NFC payment app for Android, a complex, high-stakes project with many internal stakeholders. Developed in collaboration with The Mobile Company, it marked a milestone in ABN AMRO’s digital banking offering.
GRIP
Art direction for this personal finance app, designed to give users real-time insight into their spending. We created a clean, dynamic interface using intuitive infographics to help people take control of their money.
Smart, user-centered design. Making finance feel simple, personal, and mobile.
abnamro.nl
Images by ABN AMRO and The Mobile Company
The Design Affair
by Yvo de Ruiter
by Yvo de Ruiter
Visit
De Krachtcentrale
Havenstraat 76
1271 AG Huizen
The Netherlands
De Krachtcentrale
Havenstraat 76
1271 AG Huizen
The Netherlands
Member of
Association of Dutch Designers
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Yvo de Ruiter © 2025. All rights reserved.
Association of Dutch Designers
Yvo de Ruiter © 2025. All rights reserved.