CortoClinics


A sharp as a scalpel brand identity for the first orthopedic clinic fully specialized in hip and knee surgery.

The optimum in osteoarthritis treatment

CortoClinics, founded by renowned orthopedic surgeon Nanne Kort, is the first orthopedic center fully specialized in the treatment of hip and knee osteoarthritis. This dedicated specialization means in-depth know-how and expertise, and constantly monitoring the latest advancements to provide the best care. A clinic that truely feels like a boutique hotel.

Starting with postioning and defining the brands mission, we developed a brand that reflects both medical precision and personal comfort. At the core an iconic custom logo, slicing an old and a new type C, referencing the precise surgery of a hip cup implant. The variable cut angle mirrors the unique needs of each client and offers a dynamic tool for designing across media. Smart, flexible and full of character.


cortoclinics.com

Strategy in collaboration with VIM Group
Content communication in collaboration with Perswinkel



















the design affair
by yvo de ruiter
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