CortoClinics

---

A sharp, modern identity for the first orthopedic clinic fully specialized in hip and knee osteoarthritis.

The optimum in osteoarthritis treatment

CortoClinics, founded by renowned orthopedic surgeon Nanne Kort, is the first orthopedic center fully specialized in the treatment of hip and knee osteoarthritis. This dedicated specialization means they have in-depth know-how and expertise, and constantly monitor the latest advancements to provide the best treatments. A clinical center that feels like a boutique hotel.

Starting with postioning and defining the brands mission, we developed a brand that reflects both medical precision and personal comfort. At the core of the identity is an iconic custom logo by slicing an old and a new type C, referencing both the brand name and the precise surgery of a hip cup implant. The variable cut angle mirrors the unique needs of each client and offers a dynamic tool for designing across media. Smart, flexible and full of character, just like the clinic itself.

---

cortoclinics.com

Strategy in collaboration with VIM Group
Content communication in collaboration with Perswinkel