Partinzo Groep

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Unite four distinct care brands under one strong, shared identity, without losing their individual voices.

The best care for everyone

Together with brand strategist Roel Stavorinus, we helped Careflex, Medical, Advizo, and Ambinex transition from a house of brands to a branded house for medical personell: Partinzo Groep. Each brand has its own focus. Medical is dedicated to elderly care, Advizo focuses on youth care, and Careflex specializes in complex care, such as support for people with disabilities. Ambinex is a training institute where healthcare professionals can further their education.

To bring this branded house to life we created one smart design system flexible enough to serve five brands. With unique color palettes, logos, and layouts all grounded in the same DNA.

At the heart of the systems lies a modular logo built from two curves. It’s a dynamic symbol that adapts to each brand telling a story unique to its purpose, while staying unmistakably Partinzo. The system flexes across grids, graphics, and typography, so every brand can shine in its own space without losing the connection to the group.

Distinct voices, one identity. Clever, cohesive, and built to care.

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partinzogroep.nl
careflex.nl
advizo.nl
medicalgroep.nl
ambinex.nl