Undressed


A bold and urban fashion statement for the new generation.

Rebellious. Fun. Undeniably sexy.

We reimagined the iconic Marlies Dekkers bestsellers under a new label: Undressed; a street-smart spin-off offering affordable luxury with attitude.

A brand without changing collection themes; in their place, a raw, cohesive visual world inspired by urban street art. Designed to attract a new generation, Undressed strips things down without losing the edge.

We shaped the concept and oversaw execution across every touchpoint, from shops and lookbooks to packaging and digital presence. Giving Undressed its own unapologetic voice within the Marlies Dekkers universe.

marliesdekkers.com

Created as Team Lead and Art Director at MD Studio
Photography copyrights Marlies Dekkers
the design affair
Visit
De Krachtcentrale
Havenstraat 76
1271 AG Huizen
The Netherlands
Mail
yvo[at]thedesignaffair.nl

Link
The Design Affair
Member of
Association of Dutch Designers BNO

© Yvo de Ruiter 2026.
All rights reserved.