Royal VKB
Create a bold brand identity for a heritage name entering the world of smart, modern kitchenware.
Food for Thought
As the innovative offshoot of Koninklijke Van Kempen & Begeer (est. 1789), Royal VKB blends centuries of craftsmanship with forward-thinking design, offering clever, elegant solutions for contemporary cooking and dining.
We developed a visual identity that reflects this duality: Dutch orange for warmth and sensory appeal, royal blue for logic and precision. This contrast runs through everything, from product design to packaging and communication. Technical specifications are housed in the blue segment, while the product's sensory appeal and usability are showcased in vibrant orange.
With a clear, consistent system across all media, Royal VKB speaks one language: thoughtful design for modern living.
www.royalvkb.com
Created as art director at Ontwerpwerk
The Design Affair
by Yvo de Ruiter
by Yvo de Ruiter
Visit
De Krachtcentrale
Havenstraat 76
1271 AG Huizen
The Netherlands
De Krachtcentrale
Havenstraat 76
1271 AG Huizen
The Netherlands
Member of
Association of Dutch Designers
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Yvo de Ruiter © 2025. All rights reserved.
Association of Dutch Designers
Yvo de Ruiter © 2025. All rights reserved.