CJ Wildlife
Love for nature.
Brand Design | PackagingWe set out to create a fantastic brand. Unfortunately, some promising projects never make it past the concept phase. Still, they’re too good not to share.
From no brand to premium brand
CJ Wildlife has long been the trusted white-label producer of high-quality feed, shelters, and nest boxes for birds, small mammals, and insects. But now, it’s time for evolution. The brand is stepping out from behind the curtain to claim its place as the premium name in the category.
To support this transformation, we replaced the dull, forgettable identity with a vibrant, engaging brand world designed to stand out at retail. At its core is a smart, scalable packaging system, built to handle hundreds of SKUs with clarity, consistency, and impact.
Clever monogram
We evolved the old logo by extracting the detailed bird and reimagining it as a clever negative space monogram, merging the letters C and J. This subtle yet striking symbol unlocks the brand’s core values: Care & Joy. The two-part bird not only represents these values but also serves as a visual device, guiding the division of content and design across all brand touchpoints.
cjwildlifetrade.com
Visit us:
De Krachtcentrale
Havenstraat 76
1271 AG Huizen
The Netherlands
Call us:
+31 (0)6 15 15 82 46
Mail us:
contact@thedesignaffair.nl
yvo@yvoderuiter.com
Member of
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Association of Dutch Designers
Association of Dutch Designers