CJ Wildlife

Transform a trusted white-label producer into a standout premium brand in wildlife care.

Love for nature

We set out to create a fantastic brand. Though this project never reached production, the concept remains too good not to share.

CJ Wildlife has long been the trusted white-label producer of high-quality feed, shelters, and nest boxes for birds, small mammals, and insects. But now, it’s time for evolution. The brand is stepping out from behind the curtain to claim its place as the premium name in the category.

We reimagined CJ Wildlife from the ground up, creating a bold, scalable identity designed to thrive at retail. At the heart of the system: vibrant, structured packaging capable of handling hundreds of SKUs with clarity and consistency.

We evolved the old logo by extracting the detailed bird and reimagining it as a clever negative space monogram, merging the letters C and J. This subtle yet striking symbol unlocks the brand’s core values: Care & Joy. The flexible division and spotlight doubles as a layout tool, guiding both content and composition across touchpoints.

From invisible to unforgettable, a brand ready to take flight.
Even if it never left the nest.