VIM Group

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Create a smart, versatile brand identity for the experts in brand implementation.

Connecting the dots

VIM Group helps organizations manage complex (re)branding processes, from strategy to rollout, with precision, structure, and impact. As specialists in identity implementation, their own brand needed to reflect that same balance of clarity and creativity.

We designed a visual identity for know-it-alls in visual identity management. Clean, adaptable and intelligent. A perfect match for a company that brings order to complexity. Bold where it counts, refined where it matters. Starting with their given logo, the circles became the hero of the visual language. A brand for the people who make brands work.

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vim-group.com