Marlies Dekkers ‘01
A timeless identity for an exeptional, luxurious lingerie brand that empowers through beauty and provocation.
Feminin power through seductive lingerie
Marlies Dekkers, a trailblazing Dutch pioneer in lingerie design, has revolutionized the world of lingerie with her meticulous attention to detail and bold, innovative designs. Renowned for their striking aesthetic, her creations have garnered international acclaim with a presence in over 500 retail outlets across the globe.
We helped shape a fearless brand built on contrast — Catholic roots meet erotic rebellion. The iconic cross shaped logo and visual language of hidden curves evoke seduction, mystery, and strength.
As the brand evolved into a global fashion force, we crafted a portfolio strategy with sub-labels like Undressed, Sundressed, and Nightdressed, each extending the Marlies Dekkers universe.
From provocative shop windows to one of the first erotic dating apps, we pushed boundaries across campaigns, concepts, and retail, always celebrating the power of feminine expression.
marliesdekkers.com
Photography by Carin Verbruggen
The Design Affair
by Yvo de Ruiter
by Yvo de Ruiter
Visit
De Krachtcentrale
Havenstraat 76
1271 AG Huizen
The Netherlands
De Krachtcentrale
Havenstraat 76
1271 AG Huizen
The Netherlands
Member of
Association of Dutch Designers
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Yvo de Ruiter © 2025. All rights reserved.
Association of Dutch Designers
Yvo de Ruiter © 2025. All rights reserved.