Marlies Dekkers ‘11



Evolve the brand so each collection has its own unique, themed identity enforcing the high-end signature.

One brand. Endless identities.


As the Marlies Dekkers brand matured, we restructured the portfolio into two clear labels:
Marlies Dekkers – new seasonal collections, each with its own story and visual world.
Undressed by Marlies Dekkers – iconic designs reimagined for a younger audience.

Each new collection comes alive with bespoke typography, custom color palettes, elevated packaging, and luxurious print and digital materials. All built on a strong design grid to ensure brand consistency across lookbooks, retail, web, and beyond.

A seamless system that allows the brand to reinvent itself twice a year, while staying unmistakably Marlies.


marliesdekkers.com

Created as Team Lead and Art Director at Marlies Dekkers
Designs by MD Studio
Photography copyrights Marlies Dekkers









The Design Affair
by Yvo de Ruiter

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