Marlies Dekkers
Affordable luxury
Brand DesignWith a decade of growth under its belt, Marlies Dekkers needed to undergo a brand facelift and revamping the brand portfolio. The first step involved splitting the former lingerie label, ‘Marlies Dekkers Undressed’, into two distinct identities: ‘Marlies Dekkers’, featuring new collections of lingerie and swimwear, and ‘Undressed by Marlies Dekkers’, celebrating the iconic past collections that are still on high demand.
Undressed by Marlies Dekkers consolidates past bestsellers into one label, targeting a younger demographic and newcomers to the Marlies Dekkers brand with accessible pricing. Gone are the separate themes; now, a cohesive, urban street art-inspired aesthetic defines Undressed, setting it apart from the main brand.
As the art director, I spearheaded the conceptualization, while our in-house design team executed the vision across various platforms, including look books, retail spaces, the webshop, magazines, and packaging.
marliesdekkers.com
Art Direction by Marlies Dekkers & Yvo de Ruiter
Design by Yvo de Ruiter & MD Communication and Design
Photography copyrights Marlies Dekkers
Visit us:
De Krachtcentrale
Havenstraat 76
1271 AG Huizen
The Netherlands
Call us:
+31 (0)6 15 15 82 46
Mail us:
contact@thedesignaffair.nl
yvo@yvoderuiter.com
Member of
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Association of Dutch Designers
Association of Dutch Designers