Strategy and design
for responsible brands.

Appearance. Behavior. Communication.

Your ABC creates your identity. Your image. Your brand. It defines how people connect with your products, services, touchpoints and staff. Your brand allows you to shape each experience into a feeling that resonates. This makes your brand your most powerful business driver. 

Appeal. Belong. Captivate.

A strategic creative studio using design to build responsible brands and communication with social relevance.

Haarlem’s historic contemporary art museum

Frans Hals Museum

Where healthcare, innovation and nature connect

Tergooi MC

Share the power of knowledge

NRC Live

Fierce feminine empowerment

Marlies Dekkers

Social housing where living feels like home

de Alliantie

Innovative kitchen utilities dating back to 1789

Royal VKB

Traffic solutions securing our roads

Van Weel

Care & Joy for nature in your garden

CJ Wildlife

France's largest fashion webshop

3Suisses.fr

Rebellious premium lingerie

Undressed

Orthopedic surgery as a boutique hotel

CortoClinics

One brand. Multiple collections. Endless identities.

Marlies Dekkers
Themed Collections

Healthcare staff for vulnerable people

Partinzo Groep

A brand new brand for the experts in brands

VIM Group

A book to celebrate

33 Propositions

Intuitive digital banking

ABN AMRO

Work
2000 — present

A small selection of projects to give you an impression of our daily pleasures. Feel free to contact of you want to see more.

Frans Hals Museum

An iconic, contemporary brand embracing all forms of art while honoring the museum’s rich heritage.

Bridging centuries of art with a bold new identity

The Frans Hals Museum is a treasure trove of art, seamlessly blending the past with the present. Renowned worldwide, the museum celebrates the legacy of painter Frans Hals, while showcasing an eclectic mix of 17^th century masterpieces and contemporary creations across various media. With two stunning locations in Haarlem, the Frans Hals Museum is a must-visit destination for art lovers.

We designed a versatile visual identity centered around a bold, rounded H, a striking symbol that nods to Haarlem, Hof, Hal, and the shape of the museum’s historic courtyard. The H acts as a frame: a lens into old masters and new voices.

Beyond branding, we collaborated on spatial design, wayfinding, and campaigns. Aligning every detail to reflect the museum’s renewed energy and broaden its appeal to a younger, diverse audience.

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franshalsmuseum.nl

In close collaboration with Lies Willers, interior architect
Interior design and photography by Claessens Erdmann
Elaboration of the brand in various media by Arnold Massar
Interior photography by Wouter van der Sar

CortoClinics

A sharp as a scalpel brand identity for the first orthopedic clinic fully specialized in hip and knee surgery.

The optimum in osteoarthritis treatment

CortoClinics, founded by renowned orthopedic surgeon Nanne Kort, is the first orthopedic center fully specialized in the treatment of hip and knee osteoarthritis. This dedicated specialization means in-depth know-how and expertise, and constantly monitoring the latest advancements to provide the best care. A clinic that truely feels like a boutique hotel.

Starting with postioning and defining the brands mission, we developed a brand that reflects both medical precision and personal comfort. At the core an iconic custom logo, slicing an old and a new type C, referencing the precise surgery of a hip cup implant. The variable cut angle mirrors the unique needs of each client and offers a dynamic tool for designing across media. Smart, flexible and full of character.

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cortoclinics.com

Strategy in collaboration with VIM Group
Content communication in collaboration with Perswinkel