Meaningful design
for responsible brands.

Shaped by your appearance, behavior, and communication, your brand defines how people experience your products, touchpoints, actions and crew. A feeling that resonates. Appeals. Captivates.

Your brand is your most powerful business driver. We craft distinctive brands, compelling identities and meaningful communication. 

We are a strategic creative studio using design to build responsible brands and communication with social relevance.

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Haarlem’s historic contemporary art museum

Frans Hals Museum

The hospital where innovation meets nature

Tergooi MC

Fierce feminine empowerment

Marlies Dekkers ‘01

Social housing where living feels like home

de Alliantie

A brand new brand for the experts in brands

VIM Group

Dressing up France's largest webshop

3Suisses.fr

Innovative kitchen utilities dating back to 1789

Royal VKB

Share the power of knowledge

NRC Live

Rebellious premium lingerie

Undressed

Orthopedic surgery like a boutique hotel

CortoClinics

Digital banking made intuitive

ABN AMRO

One brand. Multiple collections. Endless identities.

Marlies Dekkers ‘11

Healthcare for vulnerable people

Partinzo Groep

Care & Joy for nature in your garden

CJ Wildlife

Traffic solutions securing our roads

Van Weel

Work
2000 — present

A small selection of projects to give you an impression of our daily pleasures. Feel free to contact of you want to see more.

Frans Hals Museum

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An iconic, contemporary brand embracing all forms of art while honoring the museum’s rich heritage.

Bridging centuries of art with a bold new identity

The Frans Hals Museum is a treasure trove of art, seamlessly blending the past with the present. Renowned worldwide, the museum celebrates the legacy of painter Frans Hals, while showcasing an eclectic mix of 17^th century masterpieces and contemporary creations across various media. With two stunning locations in Haarlem, the Frans Hals Museum is a must-visit destination for art lovers.

We designed a versatile visual identity centered around a bold, rounded H, a striking symbol that nods to Haarlem, Hof, Hal, and the shape of the museum’s historic courtyard. The H acts as a frame: a lens into old masters and new voices.

Beyond branding, we collaborated on spatial design, wayfinding, and campaigns. Aligning every detail to reflect the museum’s renewed energy and broaden its appeal to a younger, diverse audience.

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franshalsmuseum.nl

In close collaboration with Lies Willers, interior architect
Interior design and photography by Claessens Erdmann
Elaboration of the brand in various media by Arnold Massar
Interior photography by Wouter van der Sar

CortoClinics

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A sharp, modern identity for the first orthopedic clinic fully specialized in hip and knee osteoarthritis.

The optimum in osteoarthritis treatment

CortoClinics, founded by renowned orthopedic surgeon Nanne Kort, is the first orthopedic center fully specialized in the treatment of hip and knee osteoarthritis. This dedicated specialization means they have in-depth know-how and expertise, and constantly monitor the latest advancements to provide the best treatments. A clinical center that feels like a boutique hotel.

Starting with postioning and defining the brands mission, we developed a brand that reflects both medical precision and personal comfort. At the core of the identity is an iconic custom logo by slicing an old and a new type C, referencing both the brand name and the precise surgery of a hip cup implant. The variable cut angle mirrors the unique needs of each client and offers a dynamic tool for designing across media. Smart, flexible and full of character, just like the clinic itself.

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cortoclinics.com

Strategy in collaboration with VIM Group
Content communication in collaboration with Perswinkel